Test Bank for Doing Business in Europe, 3rd Edition, Gabriele Suder, Johan Lindeque

Chapter 1: Introduction: The New European Business Environment

Part I: Exploring The European Business Arena

Chapter 2: Landmarks of European Integration: How History and Politics Shape the Business Environment

Chapter 3: Enlargement and the Theories of Integration

Chapter 4: Institutional Players: How the Rules and Agendas of the European Business Environment Are Set

Part II: Business Europeanization

Chapter 5: The Europeanization of a Business Environment

Chapter 6: The Europeanization of Business Management

Part III: Business Activity Functions in the European Environment

Chapter 7: European Economics, Finance and Funding

Chapter 8: Marketing in Europe

Chapter 9: European Non-Market Strategy: Lobbying the Playing Field

Chapter 10: Competing Internationally

Part IV: Corporate Cases

Chapter 11: The Expansion of Alibaba Group into the European Single Market

Chapter 12: Airbnb: Disruption in an Increasingly Competitive European Marketplace

Chapter 13: A Match Made in (Eco)Heaven: How Tesla Became Norway’s #1 Selling Vehicle

Chapter 14: The Irish Corporate Tax Bubble Close to Bursting: Apple and Pfizer

Chapter 15: Ryanair: European Free Flight Plans?

Chapter 16: Managing Emerging Market Acquisitions in Europe: Integrating the Acquisition of the German Preh GmbH by the Chinese Joyson Group

Chapter 17: CSR in Europe: How to Keep the Family-Owned Enterprise Humming for a Thriving Economy

Chapter 18: Internationalization of Lukoil: A Russian Push and Pull Strategy in Europe

Glossary