Solution Manual for Marketing, 3rd Edition, Shane Hunt, John Mello, George Deitz
$55.00
Solution Manual for Marketing, 3rd Edition, Shane Hunt, John Mello, George Deitz
You will receive this product within 24 hours after placing the order
Solution Manual for Marketing, 3rd Edition, Shane Hunt, John Mello, George Deitz
Table of Contents
PART ONE Marketing in the Twenty-First Century
1. Why Marketing Matters to You
2. Strategic Planning
3. The Global Environment
PART TWO Understanding Your Customer
4. Consumer Behavior
5. Marketing Research
6. Product Development
7. Segmentation, Targeting, and Positioning
PART THREE Reaching Your Customer
8. Promotional Strategies
9. Personal Selling
10. Supply Chain and Logistics Management
11. Pricing
12. Retailing
13. Digital and Social Media Marketing
PART FOUR Responding to Your Customer
14. Branding
15. Customer Relationship Management
16. Social Responsibility and Sustainability
Be the first to review “Solution Manual for Marketing, 3rd Edition, Shane Hunt, John Mello, George Deitz”
Related products
$35.00
$35.00
$35.00
Solution Manual
Solution Manual for Absolute C++, 5/E 5th Edition Walter Savitch
$35.00
Reviews
There are no reviews yet.