Test Bank for Entrepreneurship: Starting and Operating A Small Business, 5th Edition, Caroline Glackin, Steve Mariotti

Test Bank for Entrepreneurship: Starting and Operating A Small Business, 5th Edition, Caroline Glackin, Steve Mariotti

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Table of Contents

UNIT 1: ENTREPRENEURIAL PATHWAYS

1. Entrepreneurs and Entrepreneurship

2. Pathways to Success: Processes and Instruments

3. Creating Business from Opportunity

UNIT 2: INTEGRATED MARKETING

4. Exploring Your Market

5. Developing the Marketing Mix and Plan

6. Smart Selling and Effective Customer Service

UNIT 3: SHOW ME THE MONEY: FINDING, SECURING, AND MANAGING IT

7. Understanding and Managing Start-Up, Fixed, and Variable Costs

8. Using Financial Statement to Guide a Business

9. Cash Flow and Taxes

10. Financing Strategy and Tactics

UNIT 4: OPERATING A SMALL BUSINESS EFFECTIVELY

11. Addressing Legal Issues and Managing Risk

12. Operating for Success

13. Management, Leadership, and Ethical Practices

UNIT 5: CASHING IN THE BRAND

14. Franchising, Licensing, and Harvesting: Cashing in Your Brand

Appendix 1: BizBuilder Business Plan

Appendix 2: Resources for Entrepreneurs

Appendix 3: Useful Formulas and Equations