Solution Manual for Information Systems A Manager’s Guide to Harnessing Technology 6.0 by Gallaugher

Chapter 1: Setting the Stage: Technology and the Modern Enterprise

1.1 Tech’s Tectonic Shift: Radically Changing Business Landscapes

1.2 It’s Your Revolution

1.3 Geek Up—Tech Is Everywhere And You’ll Need It To Thrive

1.4 The Pages Ahead

Chapter 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers

2.1 Introduction

2.2 Powerful Resources

2.3 Barriers To Entry, Technology, And Timing

2.4 Key Framework: The Five Forces Of Industry Competitive Advantage

Chapter 3: Zara: Fast Fashion from Savvy Systems

3.1 Introduction

3.2 Don’t Guess, Gather Data—Make Small Batches Of What Customers Want & Ship It Fast!

3.3 Moving Forward

Chapter 4: Netflix in Two Acts: The Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

4.1 Introduction

4.2 Act I: David Becomes Goliath: Crafting Killer Assets For Dvd By Mail Dominance

4.3 Act Ii: Netflix And The Shift From Mailing Atoms To Streaming Bits

Chapter 5: Moore’s Law and More: Fast, Cheap Computing, and What This Means for the Manager

5.1 Introduction

5.2 The Death Of Moore’s Law?

5.3 Bringing Brains Together: Supercomputing, Grids, Clusters, And Putting Smarts In The Cloud

5.4 E Waste: The Dark Side Of Moore’s Law

5.5 Mickey’s Wearable: Disney’s Magic Band

Chapter 6: Disruptive Technologies: Understanding the Giant Killers and Tactics for Avoiding Extinction

6.1 Introduction

6.2 From Bitcoin To Blockchain And Beyond: A Disruptive Innovation For Money And More?

Chapter 7: Amazon: An Empire Stretching from Cardboard Box to Kindle to Cloud

7.1 Introduction

7.2 The Emperor Of E Commerce And The Lord Of Logistics

7.3 Beyond Clicks: More Bricks

7.4 Kindle On Fire: The Rise Of Digital, The Everywhere Store, And New Opportunities From E Book, Tablet, Tv, And Voice Controlled Assistants

7.5 Amazon And The Cloud: From Personal Storage To Aws

Chapter 8: Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

8.1 Introduction

8.2 Where Does All That Value Come From?

8.3 One Sided Or Two Sided Markets?

8.4 How Are These Markets Different?

8.5 Competing When Network Effects Matter

Chapter 9: Social Media, Peer Production, and Web 2.0

9.1 Introduction

9.2 Blogs

9.3 Wikis

9.4 Social Networks

9.5 Twitter And The Rise Of Microblogging

9.6 Prediction Markets And The Wisdom Of Crowds

9.7 Crowdsourcing

9.8 Get Smart: The Social Media Awareness And Response Team

Chapter 10: The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets through Technology

10.1 Introduction

10.2 Boom Times And Looming Challenges In The Sharing Economy

10.3 Future Outlook: Established Players Get Collaborative

10.4 Airbnb—Hey Stranger, Why Don’t You Stay At My Place?

10.5 Uber: Sharing Economy Success From Tech Fueled Superior Service

Chapter 11: Facebook: A Billion-plus users, the High-Stakes Move to Mobile, and Big Business from the Social Graph

11.1 Introduction

11.2 Disrupting Competition, Building Competitive Advantage, And The Challenging Rise Of Mobile

11.3 Lessons From Facebook As An Apps Platform: Early Promise, Continued Challenges, Mobile Missteps

11.4 Advertising And Social Networks:  A Challenging Landscape But A Big Payoff

11.5 A Platform Player That Moves Fast And Breaks Things: What All Managers Can Learn From Facebook’s Mistakes, Responses, And Pursuit Of New Opportunities

Chapter 12: Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion

12.1 Introduction

12.2 Founding The Business: Are We On To Something?

12.3 Customer Engagement (Mobile, Social, And Physical Storefronts)

12.4 Data

12.5 Operations And Logistics

12.6 Expanding With New Models

12.7 Conclusion

Chapter 13: Understanding Software: A Primer for Managers

13.1 Introduction

13.2 Operating Systems

13.3 Application Software

13.4 Distributed Computing, Web Services, And Ap Is

13.5 Writing Software

13.6 Understanding Technology Beyond The Price Tag: Total Cost Of Ownership (Tco) And The Cost Of Tech Failure

Chapter 14: Software in Flux: Open Source, Cloud, Virtualized and App-driven Shifts

14.1 Introduction

14.2 Open Source

14.3 Why Open Source?

14.4 Examples Of Open Source Software

14.5 Why Give It Away? The Business Of Open Source

14.6 Defining Cloud Computing

14.7 Software In The Cloud: Why Buy When You Can Rent?

14.8 Saa S: Not Without Risks

14.9 Understanding Cloud Computing Models: Paa S, Iaa S, And Motivations And Risks

14.10 Clouds And Tech Industry Impact

14.11 Virtualization: Software That Makes One Computer Act Like Many

14.12 Apps And App Stores: Further Disrupting The Software Industry On Smartphones, Tablets, And Beyond

14.13 Make, Buy, Or Rent

Chapter 15: The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage

15.1 Introduction

15.2 Data, Information, And Knowledge

15.3 Where Does Data Come From?

15.4 Data Rich, Information Poor

15.5 Data Warehouses, Data Marts, And Technology Behind “Big Data”

15.6 The Business Intelligence Toolkit

15.7 Data Asset In Action: Technology And The Rise Of Walmart

Chapter 16: A Manager’s Guide to the Internet and Telecommunications

16.1 Introduction

16.2 Internet 101: Understanding How The Internet Works

16.3 Getting Where You’re Going

16.4 Last Mile: Faster Speed, Broader Access

Chapter 17: Information Security: Barbarians at the Gateway (and Just About Everywhere Else)

17.1 Introduction

17.2 Why Is This Happening? Who Is Doing It? And What’s Their Motivation?

17.3 Where Are Vulnerabilities? Understanding The Weaknesses

17.4 Taking Action

Chapter 18: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity

18.1 Introduction

18.2 Understanding Search

18.3 Understanding The Increase In Online Ad Spending

18.4 Search Advertising

18.5 Ad Networks—Distribution Beyond Search

18.6 More Ad Formats And Payment Schemes

18.7 Customer Profiling And Behavioral Targeting

18.8 Profiling And Privacy

18.9 Search Engines, Ad Networks, And Fraud

18.10 The Battle Unfolds