Strategic Management Of Technological Innovation 3rd Edition By Schilling – Test Bank

Overview

Chapter 11
Managing the New Product Development Process

True/false

1. The majority of new product development projects result in an economic return.

Answer: False
Difficulty: Easy
Page: 239

2. Fuchs Development was trying to decide whether to have a short or long product development cycle. The R&D director said that a shorter cycle is usually better and this is a correct assessment.

Answer: True
Difficulty: Moderate
Page: 240

3. If R&D engineers fail to communicate directly with manufacturing engineers, features may be planned that cannot be manufactured.

Answer: True
Difficulty: Easy
Page: 241

4. Parallel development processes are universally endorsed.

Answer: False
Difficulty: Moderate
Page: 242

5. Project champions are more likely to be from marketing.

Answer: False
Difficulty: Moderate
Page: 243

6. A firm can benefit from developing “antichampions”.

Answer: True
Difficulty: Moderate
Page: 244

7. The R&D engineers are often the ones most able to identify the maximum performance capabilities and minimum service requirements of a new product.

Answer: False
Difficulty: Easy
Page: 245

8. A lead user for a product will often give you an earlier and more accurate idea of whether a new product will be successful in the marketplace compared to other customers.

Answer: True
Difficulty: Easy
Page: 246

9. Suppliers may be actual members of the product team.

Answer: True
Difficulty: Moderate
Page: 246

10. In stage 1 of the stage-gate process, the team builds a business case that includes a defined product, its business justification, and a detailed plan of action for the next stages.

Answer: False
Difficulty: Moderate
Page: 247