Marketing The Core 3rd Canadian Edition By KERIN HARTLEY RUDELIUS CLEMENTS SKOLNICK – Test Bank

81. (p. 247) Limited service is at the extreme end of the level-of-service continuum because the customer performs many functions and little service is provided by the outlet.
FALSE
Self-service is at the extreme end of the level-of-service continuum because the customer performs many functions and little is provided by the outlet.

Bloom’s: Remember
Difficulty: Easy
Kerin – Chapter 11 #81
Learning Objective: 11-04 Outline the retailing marketing mix and its four variables
Topic: Products and Services

82. (p. 249) The stores of Farow & Grey’s Inc. carry clothing for men, women, and children; cosmetics; and housewares. This variety of different lines that a store carries refers to the depth of product line.
FALSE
Breadth of product line refers to the variety of different lines that a store carries, such as women’s clothing, men’s clothing, children’s clothing, cosmetics, and housewares.

Bloom’s: Apply
Difficulty: Moderate
Kerin – Chapter 11 #82
Learning Objective: 11-04 Outline the retailing marketing mix and its four variables
Topic: Products and Services

83. (p. 249) Stores that carry a large assortment of a related line of items and those that carry numerous items in one primary line of merchandise are often referred to as specialty outlets.
TRUE
Stores that carry a large assortment (depth) of a related line of items are limited-line stores. Stores that carry tremendous depth in one primary line of merchandise are single-line stores. Both limited- and single-line stores are often referred to as specialty outlets.

Bloom’s: Remember
Difficulty: Easy
Kerin – Chapter 11 #83
Learning Objective: 11-04 Outline the retailing marketing mix and its four variables
Topic: Products and Services

84. (p. 250) Offering several unrelated product lines in a single store is referred to as intertype competition.
FALSE
Offering several unrelated product lines in a single store is referred to as scrambled merchandising.

Bloom’s: Remember
Difficulty: Easy
Kerin – Chapter 11 #84
Learning Objective: 11-04 Outline the retailing marketing mix and its four variables
Topic: Products and Services

85. (p. 252) Community shopping centres consist of 50 to 150 stores that typically attract customers who live or work within a 5- to 15-kilometre range.
FALSE
Regional shopping centres consist of 50 to 150 stores that typically attract customers who live or work within a 5- to 15-kilometre range.

Bloom’s: Remember
Difficulty: Easy
Kerin – Chapter 11 #85
Learning Objective: 11-04 Outline the retailing marketing mix and its four variables
Topic: Physical Location

86. (p. 253) The popularity of vending machines results from products being offered at a lower price than those in stores.
FALSE
Non-store retailing includes vending machines, which make it possible to serve customers when and where stores cannot. Maintaining and operating vending machines is expensive, so product prices in vending machines tend to be higher than those in stores.

Bloom’s: Remember
Difficulty: Easy
Kerin – Chapter 11 #86
Learning Objective: 11-05 Discuss non-store retailing and its role in the retail world
Topic: Automatic Vending

87. (p. 255) Markets where the lack of consumer knowledge about products and brands will increase the need for a person-to-person approach is likely to promote direct selling.
TRUE
Direct selling is likely to continue to grow in markets where the lack of effective distribution channels increases the importance of door-to-door convenience and where the lack of consumer knowledge about products and brands will increase the need for a person-to-person approach.

Bloom’s: Remember
Difficulty: Easy
Kerin – Chapter 11 #87
Learning Objective: 11-05 Discuss non-store retailing and its role in the retail world
Topic: Direct Marketing from a Retailing Perspective

88. (p. 256) Interactive capability of Internet/web-enabled technologies that assist customers to make informed choices is one of the reasons for consumers shopping online.
TRUE
Choice is one of the reasons for consumers shopping online. One of the dimensions to choice is assistance—interactive capabilities of Internet/web-enabled technologies assist customers to make informed choices.

Bloom’s: Remember
Difficulty: Easy
Kerin – Chapter 11 #88
Learning Objective: 11-06 Describe why consumers shop and buy online; what they purchase; and how marketers influence online purchasing behaviour
Topic: Why Consumers Shop and Buy Online

89. (p. 258) Bar codes can be used to send consumers who scan the codes to places online and are very effective marketing tools.
FALSE
QR codes are encoded with information ranging from text, to photos, to website addresses and are scanned by smartphones. They can be used to send consumers who scan the codes to places online and are very effective marketing tools.

Bloom’s: Remember
Difficulty: Easy
Kerin – Chapter 11 #89
Learning Objective: 11-07 Explain how retailers use the mobile channel
Topic: Retailer Usage of the Mobile Channel

90. (p. 260) Selling agents work for several producers and carry non-competitive, complementary merchandise in an exclusive territory.
FALSE
Manufacturers’ agents, or manufacturers’ representatives, work for several producers and carry non-competitive, complementary merchandise in an exclusive territory.