Our Society Human Diversity In Canada 4th Edition By Paul Angelini – Test Bank

Overview

Chapter 11
The Medium Diversifies the Message: How Media Portray Diversity

Multiple Choice Questions

1. Which age immediately preceded the age of the printing press?
a. age of orality
b. age of the alphabet
c. age of electronics
d. age of writing

ANS: B
REF: p. 316

2. The pictograph is an early example of which of the following?
a. writing
b. an alphabet
c. electric media
d. orality

ANS: A
REF: p. 316

3. Which Canadian historian distinguished space-oriented media from time-oriented media?
a. Harold Innis
b. Marshall McLuhan
c. Linda McQuaig
d. George Grant

ANS: A
REF: p. 318

4. The idea of a medium as an “extension” refers to the extending of which of the following?
a. human consciousness
b. the global village
c. a human body part
d. a human culture

ANS: C
REF: p. 318

5. What is the lingua franca (dominant language) of the internet?
a. Chinese
b. French
c. English
d. Spanish

ANS: C
REF: p. 331

6. The publication of the vernacular emerged with the invention of which of the following?
a. printing press
b. television
c. Internet
d. telegraph

ANS: A
REF: p. 320

7. Which invention inaugurated the electronic stage of media?
a. radio
b. telegraph
c. telephone
d. phonograph

ANS: B
REF: p. 320

8. The rise of the global village coincided with the rise of which of the following?
a. the vernacular
b. nationalism
c. tribalism
d. democracy

ANS: C
REF: p. 321

9. Which practice contradicts the assumption that reporters think freely and independently of each other?
a. pack journalism
b. media think
c. the culture industry
d. television imperialism

ANS: A
REF: p. 327

10. What assumption about the media does Adorno’s concept of a culture industry make?
a. They are democratically controlled.
b. They are disinterested in profit.
c. They are interested in educating the masses.
d. They are bent on creating an artificial reality of news

ANS: D
REF: p. 328