Solution Manual for Consumer Behavior: Buying, Having, Being, 13th Edition, Michael Solomon, Michael R. Solomon
$55.00
Solution Manual for Consumer Behavior: Buying, Having, Being, 13th Edition, Michael Solomon, Michael R. Solomon
You will receive this product within 24 hours after placing the order
Solution Manual for Consumer Behavior: Buying, Having, Being, 13th Edition, Michael Solomon, Michael R. Solomon
Table of Contents
PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR
1. Buying, Having, and Being: An Introduction to Consumer Behavior
2. Consumer and Social Well-Being
PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR
3. Perception
4. Learning and Memory
5. Motivation and Affect
6. The Self and Gender Identity
7. Personality, Lifestyles, and Values
PART 3: CHOOSING AND USING PRODUCTS
8. Attitudes and Persuasive Communications
9. Decision Making
10. Buying, Using, and Disposing
PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
11. Group Influences and Social Media
12. Income and Social Class
13. Subcultures
14. Culture
Appendix I: Careers in Consumer Research
Appendix II: Research Methods
Appendix III: Sources of Secondary Data
Be the first to review “Solution Manual for Consumer Behavior: Buying, Having, Being, 13th Edition, Michael Solomon, Michael R. Solomon”
Related products
Solution Manual
Solution Manual for Introduction to Electrodynamics, 4/E 4th
$35.00
Solution Manual
Understanding Business Nickels 10th Edition Solutions Manual
$35.00
Solution Manual
International Accounting Doupnik 4th Edition Solutions Manual
$35.00
Solution Manual
$35.00
Reviews
There are no reviews yet.