Solution Manual for Digital Business and E-Commerce Management, 7th Edition, Dave Chaffey, Tanya Hemphill, David Edmundson-Bird
$55.00
Solution Manual for Digital Business and E-Commerce Management, 7th Edition, Dave Chaffey, Tanya Hemphill, David Edmundson-Bird
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Solution Manual for Digital Business and E-Commerce Management, 7th Edition, Dave Chaffey, Tanya Hemphill, David Edmundson-Bird
Table of Contents
Part 1 – Introduction
1 Introduction to digital business
2 Opportunity analysis for digital business and e-commerce
3 Managing digital business infrastructure
4 Key issues in the digital environment
Part 2 – Strategy and applications
5 Digital business strategy
6 Supply chain and demand
7 Digital marketing
8 Customer relationship management
Part 3 Implementation
9 Customer experience and service design
10 Managing digital transformation and growth hacking
Glossary
Index
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