Test Bank for Canadian Advertising in Action, 11th Edition, Keith J. Tuckwell
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Test Bank for Canadian Advertising in Action, 11th Edition, Keith J. Tuckwell
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Test Bank for Canadian Advertising in Action, 11th Edition, Keith J. Tuckwell
Table of Contents
Part 1:Advertising and Marketing Communications Today
Chapter 1: Advertising in a Marketing Communications Environment
Chapter 2: The Advertising Industry
Part 2: Marketing Communications Planning
Chapter 3: Consumer Behaviour Concepts and Target Marketing
Chapter 4: Strategic Planning Concepts for Marketing Communications
Part 3: Creating the Message
Chapter 5: Creative Planning Essentials
Chapter 6: Design, Layout, and Production
Part 4: Communicating the Message: Planning Message Placement
Chapter 7: Media Planning Essentials
Chapter 8: Print Media: Newspapers and Magazines
Chapter 9: Broadcast Media: Television and Radio
Chapter 10: Out-of-Home Media
Chapter 11: Direct Response Media
Chapter 12: Interactive Media
Part 5: Communicating the Message: Integrated Media Choices
Chapter 13: Sales Promotion
Chapter 14: Public Relations and Experiential Marketing
Appendix I: Marketing Communications
Appendix II: Advertising Regulations
Appendix III: Glossary
Index
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