Test Bank for Global Marketing Management, 8th Edition, Masaaki (Mike) Kotabe, Kristiaan Helsen
$55.00
Test Bank for Global Marketing Management, 8th Edition, Masaaki (Mike) Kotabe, Kristiaan Helsen
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Test Bank for Global Marketing Management, 8th Edition, Masaaki (Mike) Kotabe, Kristiaan Helsen
Table of Contents
1 Globalization Imperative 1
2 Economic Environment 35
3 Financial Environment 68
4 Global Cultural Environment and Buying Behavior 104
5 Political and Legal Environment 141
6 Global Marketing Research 196
7 Global Segmentation and Positioning 230
8 Global Marketing Strategies 261
9 Global Market Entry Strategies 302
10 Global Product Policy Decisions I: Developing New Products for Global Markets 342
11 Global Product Policy Decisions II: Marketing Products and Services 371
12 Global Pricing 406
13 Global Communication Strategies 434
14 Sales Management 471
15 Global Logistics and Distribution 505
16 Export and Import Management 548
17 Planning, Organization, and Control of Global Marketing Operations 581
18 Marketing Strategies for Emerging Markets 603
19 Global Marketing and the Internet 632
20 Sustainable Marketing in the Global Marketplace 660
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