Test Bank for Launching New Ventures: An Entrepreneurial Approach, 8th Edition, Kathleen R. Allen
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Test Bank for Launching New Ventures: An Entrepreneurial Approach, 8th Edition, Kathleen R. Allen
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Test Bank for Launching New Ventures: An Entrepreneurial Approach, 8th Edition, Kathleen R. Allen
Table of Contents
Part I: ENTREPRENEURSHIP AND OPPORTUNITY.
1. Understanding Entrepreneurship.
2. Preparing for the Entrepreneurial Journey.
3. Creating Opportunity.
Part II: FEASIBILITY ANALYSIS.
4. Analyzing the Industry and Market.
5. Developing and Testing a Business Model.
6. Prototyping and Validating a Solution.
7. Protecting the Startup’s Assets.
8. Building the Founding Team
8. Calculating Startup Capital Requirements.
Part III: BUSINESS DESIGN.
10. Preparing a Business Plan.
11. Designing an Entrepreneurial Organization.
12. Planning Startup Operations
13. Choosing the Legal Form of Organization
14. Developing a Startup Marketing Plan
15. Incorporating Ethics and Social Responsibility Into the Business.
Part IV: PLANNING FOR GROWTH AND CHANGE.
16. Funding Startup and Growth.
17. Planning for Growth and Change
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